Tag: Leap Strategic Marketing

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The Opportunity to Grow New Households

The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship. However, the pandemic and rise of new digital banking options have altered switching behavior creating a big opportunity for those financial institutions that are aggressive and a risk […]

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Building Your Bank’s Digital Footprint

A Proprietary Footprint Development Process. Leap Marketing has developed a proprietary process that works for all lines of business at your bank, regardless if you have online account opening or not. If you have online account opening capabilities your bank needs to have this process executed for each branch to […]

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Digital Advertising That Rebrands

Digital Advertising Campaign Helps Reposition Community Bank.     First Bank Financial Centre located in Oconomowoc, Wisconsin has been growing their business in Southeastern Wisconsin since 1859. They have been through several rebranding efforts over the years. After investing heavily on online and mobile banking technology it was time to […]

Digital Video Advertising
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Elevate Your Brand Messaging

Harness The Power of Digital Video Advertising! This blog will help you understand how you can elevate your bank’s brand messaging with digital video. Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just their bank’s […]

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Banks Need FI Communications Specialists

The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage that community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products […]

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Better Community Bank Target Marketing

Using Targeting to Maximize Marketing Results. Leveraging your target marketing options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term and offer, coupled with your ability to open the product at the […]

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Revitalizing Community Bank Brand Equity

Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are […]

Find Your Brand Voice | Leap Strategic Marketing
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Define Your Brand Voice

Your Brand’s Voice Defines Your Business Your brand is much more than a logo, tagline or unique creative design element. Brand Voice is essential for marketers to create and manage the unique personality of their brand. Brands, just like people, have a voice – the tone, manner and style of communication […]

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Targeting the Wealth Management Audience

Brand Messaging Moves High-Net-Worth Consumers Through The Acquisition Funnel. Ellenbecker Investment Group hired Leap Marketing to develop strategic brand messaging that would help the firm stand out in the crowded wealth management category. The origin of the “Listen” messaging approach to investing was the creation of EIG founder, Karen Ellenbecker. […]

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Making Advertising Fun!

Packers Players Have Fun With A&W. Nothing is better than a promotion that works and is fun for everyone involved. You know it’s working well when the celebrity featured in the promotion stops by a client location unannounced to help them celebrate. Jordy Nelson, Eddie Lacy, Josh Sitton and others […]