Insights

 

Getting Over The Hump.

We might not know the first thing about horse jumping, but we know enough about  marketing businesses and surpassing sales goals to fill plenty of feed bags.

So dig in and fill up on the insights we have amassed here – from client highlights and case studies to our unique perspective on industry issues and the work we do.

  • Digital Media Planning

    Leap Strategic Marketing has developed a proprietary media planning and performance tracking process specifically designed for community banks.  After years of perfecting this process, we’ve learned how to generate growth results while maximizing budget dollars and eliminating waste. Below is an overview of how our process works. Target your bank’s […]

    Learn More

  • The Rise of Switching Behavior

    The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship. However, the pandemic and rise of new digital banking options have altered switching behavior, creating a big opportunity for those financial institutions that are aggressive and a risk […]

    Learn More

  • Building Your Bank’s Digital Footprint

    A Proprietary Footprint Development Process. Leap Strategic Marketing has developed a proprietary process that works for all lines of business at your bank. The goal of this process is to develop a targeting approach that effectively delivers customer and prospect messages in your bank’s primary trading areas while eliminating waste.  […]

    Learn More

  • Bank Five Nine Rebrands with Digital

    Digital Advertising Campaign Helps Reposition Community Bank.   First Bank Financial Centre located in Oconomowoc, Wisconsin had been growing their business in Southeastern Wisconsin since 1859. After investing heavily on online and mobile banking technology, it was time to reposition this community bank for the future and leverage their technology […]

    Learn More
  • Digital Video Advertising

    Elevate Your Brand Messaging

    Harness The Power of Digital Video Advertising! This blog will help you understand how you can elevate your bank’s brand messaging with digital video. Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just their bank’s […]

    Learn More

  • Banks Need FI Communications Specialists

    The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage that community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products […]

    Learn More

  • Better Community Bank Target Marketing

    Using Targeting to Maximize Marketing Results. Leveraging your target marketing options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term and offer, coupled with your ability to open the product at the […]

    Learn More

  • Revitalizing Community Bank Brand Equity

    Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are […]

    Learn More
  • Find Your Brand Voice | Leap Strategic Marketing

    Define Your Brand Voice

    Your Brand’s Voice Defines Your Business Your brand is much more than a logo, tagline or unique creative design element. Brand Voice is essential for marketers to create and manage the unique personality of their brand. Brands, just like people, have a voice – the tone, manner and style of communication […]

    Learn More

  • Targeting the Wealth Management Audience

    Brand Messaging Moves High-Net-Worth Consumers Through The Acquisition Funnel. Ellenbecker Investment Group hired Leap Marketing to develop strategic brand messaging that would help the firm stand out in the crowded wealth management category. The origin of the “Listen” messaging approach to investing was the creation of EIG founder, Karen Ellenbecker. […]

    Learn More

  • Making Advertising Fun!

    Packers Players Have Fun With A&W. Nothing is better than a promotion that works and is fun for everyone involved. You know it’s working well when the celebrity featured in the promotion stops by a client location unannounced to help them celebrate. Jordy Nelson, Eddie Lacy, Josh Sitton and others […]

    Learn More

  • Advertising That Differentiates

    A&W Differentiates with Bigger Burgers. All Double Cheeseburgers are not created equal, but what differentiates something as basic as a hamburger? The reason is the size of the regular hamburgers at each fast food restaurant chain. For example, McDonald’s has always used a 10 to 1 ratio for their regular […]

    Learn More
  • Marketing that connects

    Business Bank Marketing That Specializes

    Business Bank Marketing Creates Specialty Accounts While providing business bank marketing that utilizes specialty products and services for business professionals is not new in the industry, it is for most community banks. Bank Five Nine  thought the strategy of providing customized banking solutions for professionals was a good way to […]

    Learn More
  • Bank Mergers and Acquisitions | Leap Strategic Marketing

    M&A Community Bank Marketing

    Marketing During an FI Merger or Acquisition.   If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]

    Learn More
  • Digital Marketing | Leap Strategic Marketing

    Advertising That Connects

    Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the […]

    Learn More
  • Seizing Market Opportunity | Leap Marketing Case History

    Bank Marketing That Seizes Opportunity

    A Changing Market Place | Growth Opportunity.   When opportunity presents itself, smart business people grab for the brass ring. The Bank of Sun Prairie (BOSP) management is pretty darn smart. They knew that when a large, statewide bank who is headquartered in their backyard was sold to a much larger, […]

    Learn More