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Leap Strategic Marketing has developed a proprietary media planning and performance tracking process specifically designed for community banks After years of perfecting this process we 8217 ve learned how to generate growth results while maximizing budget dollars and eliminating waste Below is an overview of how our process works Target [...]
The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship However the pandemic and rise of new digital banking options have altered switching behavior creating a big opportunity for those financial institutions that are aggressive and a risk [...]
A Proprietary Footprint Development Process Leap Strategic Marketing has developed a proprietary process that works for all lines of business at your bank The goal of this process is to develop a targeted approach that effectively delivers customer and prospect messages in your bank s primary trading areas while eliminating [...]
Harness The Power of Digital Video Advertising This blog will help you understand how you can elevate your bank 8217 s brand messaging with digital video Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just [...]
The Media Landscape Has Radically Changed Digital transformation in the financial services industry has reached the stage where community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels Those specialists should have an in depth understanding of banking [...]
Using Targeting to Maximize Marketing Results Leveraging your target marketing options is definitely a best practice when you are looking to maximize your bank 8217 s marketing results When you have the right product configuration with the right rate term and offer coupled with your ability to open the product [...]
Refresh Revitalize Rebrand Get Sales and Profits Growing Older community banks have built substantial brand equity over the lifetime of their bank Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors While there are [...]
Your Brand 8217 s Voice Defines Your Business Your brand is much more than a logo tagline or unique creative design element Brand voice is essential for marketers to create and manage the unique personality of their brand Brands just like people have a voice the tone manner and style [...]
Marketing During an FI Merger or Acquisition nbsp If you are planning a bank or credit union merger or if you have one taking place in your footprint market you have some major marketing opportunities happening over the next year As a marketer the choices become pretty clear if you [...]
Campaign Connects to Culturally Changing Community First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations Bay View Federal had no checking accounts and was primarily a CD based deposit institution First Federal was excited about the [...]