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Leap Strategic Marketing has developed a proprietary media planning and performance-tracking process specifically designed for community banks. After years of perfecting this process, we’ve learned how to generate growth results while maximizing budget dollars and eliminating waste. Below is an overview of how our process works. Target your bank’s prospects [...]
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the [...]