Are SEO Strategies Really That Important for Community Banks? Nearly half of all Google searches come from consumers seeking local businesses. Both traditional search results and map-based searches help connect these potential customers with nearby businesses. When using navigation apps like Google Maps, people often choose options within five miles [...]
Leap Strategic Marketing has developed a proprietary media planning and performance-tracking process specifically designed for community banks. After years of perfecting this process, we’ve learned how to generate growth results while maximizing budget dollars and eliminating waste. Below is an overview of how our process works. Target your bank’s prospects [...]
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the [...]