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Leap Strategic Marketing has developed a proprietary media planning and performance-tracking process specifically designed for community banks. After years of perfecting this process, we’ve learned how to generate growth results while maximizing budget dollars and eliminating waste. Below is an overview of how our process works. Target your bank’s prospects [...]
The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship. However, the pandemic and rise of new digital banking options have altered switching behavior, creating a big opportunity for those financial institutions that are aggressive and a risk [...]
The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage where community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products [...]