Tag: Bank Marketing

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The Opportunity to Grow New Households

The Opportunity for Community Banks has Never Been Better Most households have always been pretty reluctant to move their primary banking relationship. However, the pandemic and rise of new digital banking options have altered switching behavior creating a big opportunity for those financial institutions that are aggressive and a risk […]

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Digital Advertising That Rebrands

Digital Advertising Campaign Helps Reposition Community Bank.     First Bank Financial Centre located in Oconomowoc, Wisconsin has been growing their business in Southeastern Wisconsin since 1859. They have been through several rebranding efforts over the years. After investing heavily on online and mobile banking technology it was time to […]

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Banks Need FI Communications Specialists

The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage that community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products […]

Marketing that connects
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Business Bank Marketing That Specializes

Business Bank Marketing Creates Specialty Accounts While providing business bank marketing that utilizes specialty products and services for business professionals is not new in the industry, it is for most community banks. Bank Five Nine ¬†thought the strategy of providing customized banking solutions for professionals was a good way to […]

Seizing Market Opportunity | Leap Marketing Case History
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Bank Marketing That Seizes Opportunity

A Changing Market Place | Growth¬†Opportunity.   When opportunity presents itself, smart business people grab for the brass ring. The Bank of Sun Prairie (BOSP) management is pretty darn smart. They knew that when a large, statewide bank who is headquartered in their backyard was sold to a much larger, […]