Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if you have one taking place in your footprint market, you have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you [...]
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the [...]