The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage where community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products [...]
Using Targeting to Maximize Marketing Results. Leveraging your target marketing options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term, and offer, coupled with your ability to open the product at the [...]
Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are [...]
Your Brand’s Voice Defines Your Business Your brand is much more than a logo, tagline or unique creative design element. Brand voice is essential for marketers to create and manage the unique personality of their brand. Brands, just like people, have a voice – the tone, manner and style of [...]
Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if you have one taking place in your footprint market, you have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you [...]
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the [...]