Tag: Strategic Planning & Research

Digital Video Advertising
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Elevate Your Brand Messaging

Harness The Power of Digital Video Advertising! This blog will help you understand how you can elevate your bank’s brand messaging with digital video. Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just their bank’s […]

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Banks Need FI Communications Specialists

The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage that community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products […]

Find Your Brand Voice | Leap Strategic Marketing
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Define Your Brand Voice

Your Brand’s Voice Defines Your Business Your brand is much more than a logo, tagline or unique creative design element. Brand Voice is essential for marketers to create and manage the unique personality of their brand. Brands, just like people, have a voice – the tone, manner and style of communication […]