Financial Services

The agency has spent more than 25 years working in the financial services industry. Those years of experience have taught us that marketing in the financial services industry is a specialty that requires experts who understand the regulations, products and importance of compliance.

Leap Marketing understands that regulations change and the agency takes the initiative to stay informed and educated with those new regulations. Understanding these changes helps us to be more creative in the development of our solutions.


Leap Marketing is an associate member of the Community Bankers Association of Illinois, Iowa Bankers Association and Wisconsin Bankers Association.

Financial Services Capabilities

Marketing Plan Development

Product and Lines of Business
Communications Planning

Consumer Banking

Deposit and Loan Acquisition
Onboarding Programs
Activation Programs
New Product Development

Small Business Banking

Cash Management Solutions
Agricultural Lending

Strategic Brand Planning

Brand Development
Corporate Sponsorships
Customer & Prospect Mapping

Advertising & Promotion

Compliant Messaging
Media Planning & Placement

Website Capabilities

New Site Development
Website Updates & Messaging
Landing Page Development

Social & Interactive Media

Policy Development
Compliant Postings
Facebook, LinkedIn & Twitter

Public Relations

Consumer and Business Media
Community Outreach
New Office Openings

Market Research

Online and Focus Group
Primary and Secondary
Customer & Prospect Mapping

Retention & Cross-Sell Strategies

Business & Commercial Banking

Wealth Managment

Private Banking

Branch & Product Profitability

MCIF and CRM Analysis

Customized Marketing Teams Save Money

Leap employs former bank marketing and marketing communications executives that are experienced and have an in-depth knowledge of the industry. This is one of the things that make us unique.



John Verre | Team Leader | President & CEO

John Verre

President & CEO




Laura Bonesteel | Team Leader | Partner & Account Director

Laura Bonesteel

Partner & Account Director

LeapĀ  Strategic Marketing provides a full range of marketing and communication services - from creative, media and public relations, to research, strategy and much more! Let's connect.