Today’s programmatic digital media is driven by display banner ads that are placed on websites and delivered on desktop, mobile and tablet devices. These display ads are the backbone of a locally targeted digitally based marketing programs.
- Audience retargeting – When your landing page is visited a retargeting pixel (cookie) is planted on their browser and they are delivered additional impressions.
- Geo-fence mobile targeting – Using GPS coordinates to target specific geographic locations mobile display messages are delivered to people who enter the geo-fenced area.
- Geo-recency retargeting – When a mobile device is captured in a geo-fence that device will be served additional digital display ads.
- Geographic targeting – Delivery to specific zip codes identified in trading area profiling
- Demographic targeting – Placement on websites in the target audience (age, gender, income, marital status, business owner and more).
- Contextual targeting – Websites are selected that cover topics that are important to the target audiences.
Creative Drives the Messaging
Leap Marketing can build digital display campaigns in days. Our expertise and robust network of top-notch strategists, creatives and producers let us hit the ground running.
HTML 5 & Animated GIF Production – Industry standards are adhered to producing small files that high quality for their small file size
- Allows clients to present three frames that loop and lasts for 15 seconds
- Allows for rapid message change for the entire campaign in just a few days
Multiple sizes to fit all content web sites – Industry standard sizes that are used with desktop, mobile and tablet displays
Metrics that Drive Results
Leap Marketing delivers detailed metrics on every digital display media buy. Using website Google Analytics and our own digital tracking dashboard, results are detailed tracking reports to guide each media buy to assure optimized delivery.
When it comes to digital solutions the answer is clear. Only Leap Marketing offers the expertise and resources to put your plans into action, and turn action into results.