Tag: New Advertising Creative

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Digital Advertising That Rebrands

Digital Advertising Campaign Helps Reposition Community Bank.     First Bank Financial Centre located in Oconomowoc, Wisconsin has been growing their business in Southeastern Wisconsin since 1859. They have been through several rebranding efforts over the years. After investing heavily on online and mobile banking technology it was time to […]

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Targeting the Wealth Management Audience

Brand Messaging Moves High-Net-Worth Consumers Through The Acquisition Funnel. Ellenbecker Investment Group hired Leap Marketing to develop strategic brand messaging that would help the firm stand out in the crowded wealth management category. The origin of the “Listen” messaging approach to investing was the creation of EIG founder, Karen Ellenbecker. […]