Our Work
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Digital Advertising That Rebrands
Digital Advertising Campaign Helps Reposition Community Bank. First Bank Financial Centre located in Oconomowoc, Wisconsin has been growing their business in Southeastern Wisconsin since 1859. They have been through several rebranding efforts over the years. After investing heavily on online and mobile banking technology it was time to […]
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Elevate Your Brand Messaging
Harness The Power of Digital Video Advertising! This blog will help you understand how you can elevate your bank’s brand messaging with digital video. Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just their bank’s […]
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Banks Need FI Communications Specialists
The Media Landscape Has Radically Changed. Digital transformation in the financial services industry has reached the stage that community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products […]
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Better Community Bank Target Marketing
Using Targeting to Maximize Marketing Results. Leveraging your target marketing options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term and offer, coupled with your ability to open the product at the […]
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Revitalizing Community Bank Brand Equity
Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are […]
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Define Your Brand Voice
Your Brand’s Voice Defines Your Business Your brand is much more than a logo, tagline or unique creative design element. Brand Voice is essential for marketers to create and manage the unique personality of their brand. Brands, just like people, have a voice – the tone, manner and style of communication […]
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Targeting the Wealth Management Audience
Brand Messaging Moves High-Net-Worth Consumers Through The Acquisition Funnel. Ellenbecker Investment Group hired Leap Marketing to develop strategic brand messaging that would help the firm stand out in the crowded wealth management category. The origin of the “Listen” messaging approach to investing was the creation of EIG founder, Karen Ellenbecker. […]
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Making Advertising Fun!
Packers Players Have Fun With A&W. Nothing is better than a promotion that works and is fun for everyone involved. You know it’s working well when the celebrity featured in the promotion stops by a client location unannounced to help them celebrate. Jordy Nelson, Eddie Lacy, Josh Sitton and others […]
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Advertising That Differentiates
A&W Differentiates with Bigger Burgers. All Double Cheeseburgers are not created equal, but what differentiates something as basic as a hamburger? The reason is the size of the regular hamburgers at each fast food restaurant chain. For example, McDonald’s has always used a 10 to 1 ratio for their regular […]
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Business Bank Marketing That Specializes
Business Bank Marketing Creates Specialty Accounts While providing business bank marketing that utilizes specialty products and services for business professionals is not new in the industry, it is for most community banks. Bank Five Nine thought the strategy of providing customized banking solutions for professionals was a good way to […]
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M&A Community Bank Marketing
Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]
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Advertising That Connects
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal and the merger that connects the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal was excited about the […]
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Bank Marketing That Seizes Opportunity
A Changing Market Place | Growth Opportunity. When opportunity presents itself, smart business people grab for the brass ring. The Bank of Sun Prairie (BOSP) management is pretty darn smart. They knew that when a large, statewide bank who is headquartered in their backyard was sold to a much larger, […]
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The Future of Media and Agencies
The Future of Media and Agencies. The days when media agencies were relegated to planning and buying traditional media are long gone. Today, media shops not only have to execute traditional media, but also integrate it with digital and social-media campaigns, provide critical consumer analytics and create content that motivates […]
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Affordable Celebrity Sponsorships
Smaller Clients Can Afford Celebrities. Celebrity sponsorships have been used in marketing since the dawn of modern advertising. Their job in the marketing mix has been used to accomplish many different goals and objectives. Some typical uses for celebrities: building brand awareness, endorsing products, connecting the brand to target audiences, […]
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De Novo Marketing That Launches
Launching a New Branch Should Be Grand. Just like the first impression one makes in an interview, how you launch a new facility, a De Novo branch, can make a big difference in success or failure. If you calculate all the time and money that have gone into making that […]
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