Our Work
Elevate Your Bank’s Brand Messaging With Digital Video
Harness The Power of Digital Video Advertising! Most community banks have never been able to justify the cost of spot television because of the inability to target their messages to just their bank’s footprint. In fact, according to The Financial Brand only 10% of community banks have ever used spot […]
Read MoreWhy Banks Need FI Marketing Specialists
The Marketing Communication Rules Have Changed. Digital transformation in the financial services industry has reached the stage that community banks need the assistance of outside marketing communication specialists to help navigate the new digital platforms and more traditional media channels. Those specialists should have an in-depth understanding of banking products […]
Read MoreM&A Community Bank Marketing
Marketing During an FI Merger or Acquisition. If you are planning a bank or credit union merger, or if have one taking place in your footprint market, you definitely have some major marketing opportunities happening over the next year. As a marketer, the choices become pretty clear if you […]
Read MoreRevitalizing Community Bank Brand Equity
Refresh. Revitalize. Rebrand. Get Sales and Profits Growing. Older community banks have built substantial brand equity over the lifetime of their bank. Many of these organizations are constantly wrestling with ways to get their financial institution growing at a level that will satisfy their board of directors. While there are […]
Read MoreBetter Target Marketing for Community Banks
Using Targeting to Maximize Marketing Results. Leveraging your targeting options is definitely a best practice when you are looking to maximize your bank’s marketing results. When you have the right product configuration, with the right rate, term and offer, coupled with your ability to open the product at the […]
Read MoreBank Advertising That Connects
Campaign Connects to Culturally Changing Community. First Federal Bank merged with a Bay View Federal a little over two years ago. The merger of the two banks was great news for both organizations. Bay View Federal had no checking accounts and was primarily a CD based deposit institution. First Federal […]
Read MoreBank Marketing That Seizes Opportunity
A Changing Market Place | Growth Opportunity. When opportunity presents itself, smart business people grab for the brass ring. The Bank of Sun Prairie (BOSP) management is pretty darn smart. They knew that when a large, statewide bank who is headquartered in their backyard was sold to a much larger, […]
Read MoreSmall Business Bank Marketing That Specializes
Small Business Marketing Campaign Creates Specialty Accounts. While providing customized banking products and services for business professionals is not new in the industry, it is for most community banks. First Bank Financial Centre thought the strategy of providing customized banking solutions for professionals was a good way to leverage their small […]
Read MoreDefine Your Bank’s Brand Voice
Gain a Competitive Advantage. Brands, just like people, have a voice – the tone, manner and style of communication is what helps distinguish one person from another. Your brand is much more than a logo, tagline or unique creative design element. Brand Voice is essential for marketers to create and manage […]
Read MoreDe Novo Bank Marketing That Launches
Launching a New Branch Should Be Grand. Just like the first impression one makes in an interview, how you launch a new facility can make a big difference in success or failure. If you calculate all the time and money that have gone into making that new facility a reality, […]
Read MoreAdvertising That Differentiates
A&W Differentiates with Bigger Burgers. All Double Cheeseburgers are not created equal. The reason is the size of the regular hamburgers at each fast food restaurant chain. For example, McDonald’s has always used a 10 to 1 ratio for their regular hamburgers. That means they make 10 hamburgers out of […]
Read MoreBank Household Acquisition Marketing
Brandtailing Campaigns Leverage Products & Services In order to capitalize on their rebranding marketing investment, CCFBank has launched a brandtailing marketing and advertising campaign in their footprint markets. This checking acquisition campaign is the bank’s first major brandtailing effort and is designed to acquire new deposit customers in their […]
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