Event Marketing and Co-Branding Success

A&W Green Bay Fans Found Jordy Nelson!

A&W Leap Logo

Leap Marketing recommended our A&W client develop a an event marketing and co-branding celebrity sponsorship with Jordy Nelson of the Green Bay Packers.

Since this was a new partnership, the agency developed an aggressive advertising, promotion and social media program to help launch this partnership.

We knew the plan and execution were a success when Jordy Nelson’s scored in his very first game against the New Orleans Saints.

In fact, Leap has received reports of restaurants selling well over 1,000 Jordy Burgers the day after the game.

What makes the A&W and Jordy Nelson promotion so worthwhile? Not just the restaurant sales, but the ability to leverage two brand icons together …. A&W “All-American Food” & “America’s Team” the Green Bay Packers.

2012-10-01 Jordy Found

2012-10-01 Crowd Scene










With this being the first game of the NFL season, it was very encouraging to see the volume of the restaurants surge. By the way, Leap accomplished this goal with our planned program in less than 60 days.

The whole Leap team was thrilled to help our client accomplish this feat so quickly. These results prove that even with a modest budget, a well coordinated marketing communications campaign can really produce results in a short period of time.

We built the entire A&W plan using our A.I.M. marketing strategies and tactics. When you use Advanced Integrated Media Marketing that is targeted and executed in a single-focused communications effort, your business can achieve results like these, as well.

Give us a call @ 262- 436-4080 or contact John Verre and we would be happy to tell you how did this for A&W. Perhaps we could discuss how we can help you put together “The Right Solution” for your next marketing effort.