Brand Repositioning…Hunting to Quiet Luxury

Brand Repositioning Success Story


Edenwood web logo

Lil’ Tex Hunts approached Leap and asked for our assistance in helping with a brand repositioning project.

When a central Wisconsin Trophy Hunting Preserve wants to change their image to become a premier, rural escape destination it seemed like a pretty intriguing marketing proposition and challenge for Leap Marketing.

The client wanted to transform itself to match a vision the owner had for a premier rural escape destination targeted to upscale individuals and their families, executive meetings and group functions where these new clients could use the entire 500 acre rural retreat during their stay.  The Edenwood Ranch and Preserve has an incredible amount activities, not to mention some breathtaking scenery.

Edenwood web page


The old branding was skewed completely to trophy hunting and according to the category brand assessment, they needed to find a much more sophisticated brand identity to deliver on the desired positioning and brand promise.

Working with Creative Director, Clay Konnor, we were able to develop a great new logo that delivers the “Quiet Luxury” positioning for Edenwood Ranch and Preserve.  It is really exciting to watch a new brand come to life. Clay and his interactive creative team are hard at work building the new website.

As a result of this work, Leap Marketing won a Business Marketing Association Bell Award, one of the highest honors an agency and client can get from this group.BMA Logo

This is great example how Leap works with our partners to find The Right Solution.  To learn more about how we can work together please contact John Verre @ 262-370-0260.